Beer lovers, pretzel fans, snackers, and sippers—this one’s for you. Shock Top and Auntie Anne’s just made it official: Beer Kneads Pretzels. And we’re not just talking about a tasty pairing—we’re talking sweepstakes, exclusive discounts, limited-edition merch, and a whole lot of twisted fun.

🍺 + 🥨 = Perfection

This fall, two fan-favorite brands are teaming up to celebrate the most iconic flavor combo of all time. Shock Top’s Twisted Pretzel Wheat—a cult-classic craft beer with that unmistakable pretzel aroma and smooth wheat finish—is back and better than ever. And who better to partner with than Auntie Anne’s, the OG of hand-rolled, buttery soft pretzels?

Together, we’re launching the Beer Kneads Pretzels campaign to celebrate good times, great flavors, and the undeniable truth that beer and pretzels belong together.

Win Big with the Beer Kneads Pretzels Sweepstakes

We’re giving away $300 Auntie Anne’s gift cards and exclusive co-branded swag to three lucky winners. Want in?

Here’s how to enter:

  • Hit up your favorite store and find Shock Top Twisted Pretzel Wheat – scan the sweeps code on the display or case card.
  • Or head straight to @shocktop on IG and look at their bio or visit auntieannes.com or the Auntie Annes App before December 31, 2025
  • No purchase necessary. Full rules and eligibility details at the sweepstakes link.

Sip, Snack, Save: $6 Off Auntie Anne’s with Every 6-Pack

Every limited-edition 6-pack of Shock Top Twisted Pretzel Wheat comes with a delicious bonus: a promo code for $6 off your next $12 Auntie Anne’s order in the app.

Here’s how to redeem:

  1. Grab a 6-pack at your local store.
  2. Find your unique code on the bottom.
  3. Open the Auntie Anne’s App and enter the code.
  4. Enjoy $6 off your next pretzel fix.

This offer runs through December 2025, while supplies last—so don’t wait!

Limited-Edition Merch Drops & Social Giveaways

We’re also dropping Beer Kneads Pretzels merch featuring exclusive sweatshirts and sling bags. Want one? Follow us on social for your chance to win:

  • 📲 @shocktop on Instagram, Facebook, X
  • 📲 @auntieannespretzels on Instagram, TikTok, Facebook, X

Expect behind-the-scenes content, giveaways, and plenty of appearances from Shock Top’s legendary Wedgehead.

Where to Find Twisted Pretzel Wheat

Shock Top’s Twisted Pretzel Wheat 6-packs are available nationwide at grocery stores, beer retailers, and select outlets. Use our beer finder at shocktop.com to locate your nearest store.